Business Analyst Company: Targetbase Location: Dallas, TX Status: Full Time, Employee Job Category: Advertising/Marketing/Public Relations Relevant Work Experience: 1+ to 2 Years Career Level: Entry Level Education Level: Bachelor's Degree Job Description: As an Analyst in the Strategic Business Analysis (SBA) group, you will participate in market research related tasks. You will be involved in the design, development and presentation of customer-based analyses for Targetbase clients. These analysis projects are focused on helping our clients maximize direct-to-consumer effectiveness with a particular emphasis on customer acquisition and retention. While the source of data varies from one project to the next----some data comes from survey instruments and some data comes from customer databases----each project will require hands-on manipulation of data in the course of finding consumer insight for our clients. Analysis projects generally fall into one of the following categories: Reporting: You will design and produce routine performance reports, perform ad hoc queries of certain data repositories and help implement business intelligence initiatives Custom Research: You will design survey methods and write questionnaires for the purpose of collecting consumer information/attitudes/perceptions. You will engage with various research vendors to secure estimates and see the survey to completion. Customer Segmentation: You will assign customers and/or prospects to marketing segments based on business rules that you define along with other team participants. Predictive Modeling: You will score customers and/or prospects on their likelihood to behave in a pre-defined manner using a variety of statistical techniques. Measurement: You will measure the effectiveness of one marketing communication over another and will carry out the tasks necessary to see the measurement, and to a certain extent conclusions, to completion. Knowledge of experimental design in database marketing is helpful. Specific job requirements: • Bachelor or Master Degree in Marketing Research, Statistics or some other quantitative business discipline • 0-2 plus years work experience, New grads encouraged to apply • Working knowledge of SPSS or SAS • Strong analytical/mathematical skills • Experience with MS Office applications (Word, Excel, Powerpoint) • Ability to multi-task and manage conflicting deadlines in a team environment • Ability to interpret analytical findings from a business perspective Other Important Qualities. •Self-motivation and direction •Teamwork orientation •Communication and presentation skills Interested parties should submit their resume to targetcareers@targetbase.com If you would like to learn more about us please visit our website at www.targetbase.com